Advertising on LinkedIn - Strategies and Tips

 

If you already see your online B2B business has scaled to the point that it's looking for more ways to market to its current and potential clients, then LinkedIn is the perfect solution. It's free and can be used by anyone - even if you don't have a business. People tend to share more interest and time on LinkedIn than on Facebook, and therefore have more opportunity to connect and catch up on everything going on in their social circle. Here are some ways to increase your LinkedIn marketing.

If you aren't advertising on LinkedIn, you may still want to consider doing so. It has a great following amongst entrepreneurs and professionals, and you have access to hundreds of thousands of users within your target audience. You just need to understand that these users likely aren't as familiar with your brand as you are, and your sales pitch may come off as a sales pitch. For this reason, focus your advertising efforts on educating your target audience about your company using content, and building a network within your target audience rather than trying to sell to them on your brand. By doing this, you can dramatically increase your ROI with whatever marketing campaigns you're already running!

One great way to get started with your LinkedIn ad campaign is by creating a group. Groups make it easy to find people to connect with and get started with your LinkedIn ads. With groups, people can easily find one another and network with them. It also makes it easier to determine how many people would be interested in your business and thus how much of an audience you could reach through this kind of LinkedIn ad campaign.

The next thing you want to consider when planning out your LinkedIn campaign is who you are targeting with your ads. Are you looking to target professionals, new graduates, moms, business owners, real estate agents, or lawyers? If you're looking for one particular demographic, then targeting just that group will work best for your LinkedIn ads. This means you'll get the most attention from your target audience and, hopefully, the biggest number of sign-ups (and click-throughs) on your campaign.

For larger businesses, expanding your LinkedIn audience is definitely something likelier. You can start by focusing on groups where similar interests are found. Some LinkedIn advertising services even offer cPC for groups. These kinds of ads are usually more targeted and have better conversion rates.

Whether you're targeting a specific segment of a larger audience or a larger group of people with a special interest, you should also be sure to focus on one common issue or trait. This is especially true if you're trying to draw in more sign-ups because you know you have something unique to offer compared to what your competitors are offering. For example, real estate has plenty of competition, but everyone wants to invest in a house. By targeting investors and other real estate aficionados, you will have a much better chance of success than your competition.

One of the best ways to boost your exposure and get people to sign up is with special offers, discounts, and perks. One of the easiest ways to pull in a large crowd is to run some cPC ads on LinkedIn. Since LinkedIn has grown significantly in popularity over the past few years, you can expect to see an increase in sign-ups as well as more interest among members in buying products and services. The tricky part is finding creative ways to target your audience and bring them to your website. Since LinkedIn has its own page within the search engine results, you won't be competing against thousands of other marketers for every ad spot.

One creative idea that I recently saw used video ads on LinkedIn. The video shows a company representative making a pitch, then follows with a link to their website for further information. When someone clicks on the video link, they are taken to a landing page where they can find out more about the company, meet the management team, watch videos about their products or services, and even view company press releases. This type of initiative can be effective, especially if you have high converting CPA or CPC ads on your main CPA campaign page. Even if you don't, it's worth looking into the possibility of having an advertising campaign on LinkedIn.



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